Marketing Plan
1. Pre-Inspection. We will have the major systems in your house inspected to reduce your risk of any surprises when neogtiating with a buyer and to make your transaction smoother. I will pay for these inspections as part of my service to you.
2. Pre-Title Commitment. We will order (at our cost) a pre-title commitment to reduce your risk of any title problems at closing.
3. Staging. We will assist you with preparing your home for sale.
4. Pricing. We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.
5. Group Marketing System. We will enter your home in The Group's marketing/information system. The Group, Inc. sold over 50% of all homes in Northern Colorado last year.
6. Relocation Program. Information on your property will be put in The Group’s relocation packages that go into major employers. This will increase your exposure to relocating buyers. Last year, 1 in 4 buyers was from out of town.
7. Group Sign. We will place one of The Group’s award winning signs on your property.
8. Color Brochure. We will have your home professionally photographed and a full color brochure prepared.
9. Brochure Box. We will place a brochure box on the Group sign. We will provide you with extra brochures to refill the box.
10. Lock Box. We will place a lock box on your property to increase showings and provide you with the security of knowing who has shown your home.
11. Multiple Listing Service. (MLS) We will enter your home’s information into the MLS, giving your home exposure to 2,500 Realtors in Larimer, Boulder, and Weld counties.
12. Internet. We will enter your home’s information on REALTOR.com, the nation’s largest real estate web site as well as four other web sites.
13. FAX to TOP Realtors. We will fax your home’s information to the top 200 Realtors in our market.
14. Mail to Neighbors. We will mail your home’s brochure to 50 neighbors closest to your home.
15. Personal Contact. I will personally contact the 20 neighbors closest to your home to get their ideas on prospects for your home. In addition, I personally contact at least 50 people a week throughout the community.
16. Counter Display. We will prepare an informational notebook containing most things a buyer will want to know – survey, school information, utilities, homeowner’s association information, pre-inspection information, contract, etc. This information will give buyer’s the confidence to write a contract.
17. Buyer/Seller Survey. As part of the counter display, we will have a survey card for Realtors and their buyers to fill out and give us feedback on their showing of your home. They will leave the cards in a bowl on the counter so you can review their comments. I will offer a drawing for a gift as an incentive for them to fill out the survey card.
18. Open House. I will hold your house open (with your permission). Three days before the open house, I will place a sign in front of your home promoting the open house.
19. Real Estate Source. We will advertise your home every week in the award-winning Real Estate Source. The full-color Real Estate Source appears weekly in both The Fort Collins Coloradoan and The Loveland Reporter Herald. Your home will be exposed to over 70,000 households every week.
20. Transaction Management. Our full-time transaction managers will manage the details of your transaction to ensure that your contract closed on time – and you can move on time. Over 90% of our contracts close on or before the date written in the contract compared to an industry average of less than 50%.
21. Weekly Contact. I will contact you weekly to give you an update on the marketing of your home and answer any questions you may have.
This Marketing Plan shall become part of the Listing Agreement.
